Los Angeles-based impact fund manager SDS Capital Group has promoted Laura Baron, previously chief financial officer, to chief operations officer, according to a press release shared with Multifamily Dive.
In her new role, Baron will oversee companywide operations, ensure the execution of strategic initiatives and enhance operational efficiency, making use of her experience in financial management, capital deployment and operational infrastructure development, according to the release.
“Laura has been a key driver of SDS's financial and operational success," said Deborah La Franchi, founder and CEO of SDS, in the release. "She has been instrumental in growing SDS into what it is today. As COO, she will help SDS continue to expand and impact our nation’s poorest communities."
Baron joined SDS Capital Group as vice president and controller in 2009. In her time as CFO, Baron has overseen all aspects of SDS’s financial management, including project analysis, accounting, regulatory compliance and investor transparency. She also developed the company’s proprietary operational infrastructure.
She has also held roles at Westlake Village, California-based home builder Ryland Homes, now part of Miami-based home builder Lennar; Santa Monica, California-based investment manager Wilshire Associates; and Los Angeles-based asset manager Trust Company of the West, now known as TCW.
SDS Capital Group has $1.4 billion in assets across five funds, which have collectively created over 6,000 affordable and permanent supportive housing units, according to the release.
