Phoenix, AZ – April 17th, 2025 — Nurture Boss, offering best in class leasing & resident AI for multifamily, today announced the launch of its refreshed brand and reimagined user experience, reflecting the company’s next chapter of innovation with a spotlight on its game-changing Virtual Leasing Assistant (VLA) and intelligent automation suite.

The new look, live now at nurtureboss.io, represents more than a visual refresh—it’s a bold step toward the future of leasing. Clean, modern, and intuitive, the new interface underscores Nurture Boss’s mission: to revolutionize how communities attract, convert, and retain residents using AI.

“This isn’t just a facelift—it’s a full systems upgrade,” said Jacob Carter, CEO of Nurture Boss. “As multifamily operators face rising expectations and staffing challenges, our AI-driven VLA and automation platform are not just helpful—they're essential. The new brand reflects that level of impact.”

The Future of Leasing is Here: Introducing the New Nurture Boss Platform

At the heart of the new Nurture Boss experience is the Virtual Leasing Assistant (VLA)—a 24/7 intelligent leasing agent that meets prospects where they are, instantly responding to inquiries via phone, SMS, email, and web chat with real-time, hyper-personalized messaging. Trained specifically on each property, the VLA acts as a digital extension of the leasing team, handling everything from tour scheduling to lease renewals.

Key Features of the Enhanced Nurture Boss Platform:

• AI-Powered Virtual Leasing Assistant
  Delivers on-demand leasing support, captures leads, and nurtures them through the funnel without human intervention.
• Automated Prospect & Resident Nurturing
  Smart workflows that personalize outreach based on behavior, leasing stage, and preferences.
• Payments and Delinquency AI 
  Helps increase on-time rent payments and decrease delinquencies through AI powered resident management. 
• Renewal & Retention
  Automated, data-driven strategies that drive renewals with proactive resident engagement.
• Analytics Dashboard
  Real-time performance insights with leasing attribution and campaign impact metrics.

“We designed our VLA to think like a top-performing leasing agent—but work at machine speed,” added Jacob. “And now it’s wrapped in an experience that reflects just how forward-thinking and human-centered our technology truly is.”

A Brand Built for What’s Next

The rebrand signals Nurture Boss’s commitment to lead the multifamily industry into a smarter, more scalable future—one where AI automation and personalization go hand-in-hand. With its updated platform and sleek new digital experience, Nurture Boss is arming operators with the tools they need to lease faster, retain longer, and do more with less.