In the highly competitive world of multifamily housing, signage plays a pivotal role in creating the brand identity of a property, influencing first impressions, aligning with architectural aesthetics and ultimately enhancing the overall value of the property.
If you’re a multifamily developer, here’s why signage deserves your attention from day one.
The bottom line: Signage is an investment in success
Although signage accounts for a tiny portion of your overall project budget, its impact is anything but small. At Sequoia Signs, we understand that investing in the creation of a thoughtful and dynamic sign program can have a huge ROI for your property.
Don’t let your project fall short of your vision
One of the biggest challenges in multifamily development is the failure to include signage in the initial plans. As a property’s vision is being formed, signs are a crucial component connecting the architectural intent with the branding appeal.
When signage is sidelined, the result is often a disconnect between the architectural design and the property’s visual identity. If unaddressed, this oversight can weaken the overall aesthetic and diminish the appeal of your project.
Signage creates a winning brand identity
From the moment a prospective tenant sees your property, your signage should communicate more than just information—it should tell a story.
Well-crafted signs enhance the tenant experience, conveying a sense of lifestyle, community and value that resonates with your target audience. Properties with cohesive, visually appealing signage stand out in a crowded market, helping you attract and retain tenants.
First impressions matter: The role of signage
First impressions are paramount in the real estate industry. When visitors enter your property, the quality of the signage sets the tone.
Thoughtfully designed and strategically placed signs convey professionalism, attention to detail and a commitment to creating a welcoming environment. This positive first impression can influence the decision-making process for potential residents, contributing to higher satisfaction rates and tenant retention.
Blending architectural aesthetics with signage
Signage should complement, not compete with, your property’s architecture. Consistency in materials, colors, shapes and textures ensures your signage becomes an extension of the building’s design, creating a seamless visual experience.
When signage aligns with architectural intent, it elevates the property’s aesthetic, making it more attractive to tenants and investors alike.
Compliance is key: Don’t overlook local codes
Oversights in local sign regulations can lead to failed inspections, costly fines, or delays. Partnering with signage professionals who understand code requirements ensures your signs meet safety standards and pass inspections without a hitch.
Compliance not only protects your investment but also accelerates your COO – benefiting both tenants and stakeholders.
Why you shouldn’t leave signage to general contractors
Handing over signage responsibilities to general contractors might seem convenient, but it’s a risky move—especially without a defined sign plan. General contractors, understandably, are often focused on cost efficiency. They already have a budget, but if the low bidder wins for signage, the result can be uninspired, cookie-cutter signs that fail to capture the essence of your property.
Instead, involve professional sign and branding experts from the beginning to ensure cohesive, high-quality signage that aligns with your property’s vision. Sequoia Signs and Graphics works with property owners to create sign programs that are consistent with the property brand and elevate the market appeal.
Choose a multifamily housing sign partner
Not all sign companies are created equal. According to IBISWorld, as of 2025, there are 28,000+ sign companies operating in the United States. Ask most of them and they will tell you that they can create signage for multifamily housing projects. But are they really multifamily signage professionals? Look for companies like Sequoia Signs that work extensively with developers and builders, are using state-of-the-art software and are creative in design and material specifications. A knowledgeable signage professional will collaborate with architects, building inspectors and fire marshals to ensure a smooth, compliant process.
Early planning, lasting impact
Acknowledging the strategic significance of signage in the early stages of project development allows for a sign package that not only meets practical needs but also contributes to a positive and distinctive living experience. As the multifamily housing sector continues to evolve, recognizing the value of signage early in the process is a key step toward achieving success in an increasingly competitive market.
For multifamily housing developers, signage isn’t just a detail—it’s a strategic asset that will elevate your projects from good to great. Don’t underestimate its power.
